Enter a Japanese department store today, and you're likely to encounter a fascinating aspect of the Burberry brand: Burberry Black Label and Burberry Blue Label. These lines, specifically tailored for the Japanese market, are not produced anywhere else in the world, representing a unique chapter in the iconic British brand's global story. Their existence speaks volumes about Burberry's understanding of, and adaptation to, specific regional tastes and preferences. This article will delve into the world of Burberry Blue Label, focusing specifically on the 2019 offerings and exploring various facets of this exclusive line, including its online presence, sizing, authenticity, and the overall meaning behind its creation.
A Brief History: The Genesis of Blue Label
While a precise date for the inception of Burberry Blue Label is elusive from readily available public sources, its emergence is intrinsically linked to Burberry's expansion into the Japanese market, beginning in the 1970s. Burberry, already a globally recognized name synonymous with quality and heritage, recognized the unique opportunities presented by the sophisticated and discerning Japanese consumer. The brand wasn't merely seeking to replicate its existing lines; it aimed to create something distinctly tailored to resonate with the Japanese aesthetic and cultural sensibilities. This strategy, focusing on localized production and design, resulted in the creation of Black Label and Blue Label, distinct lines catering to different demographics and stylistic preferences within the Japanese market.
This approach contrasts sharply with Burberry's global strategy for its mainline collections. Those collections, while incorporating elements reflecting the brand's British heritage, are designed for a broader international audience, with styles and cuts intended to appeal to a wider range of body types and fashion tastes. Blue Label, however, represents a dedicated effort to cater to the Japanese market's specific preferences for fit, fabric, and design.
Burberry Blue Label Official Website (and the Lack Thereof): Navigating the Digital Landscape
Unlike many international brands with global online presences, finding an official Burberry Blue Label website is challenging. The absence of a dedicated website for Blue Label underscores its exclusive focus on the Japanese market. Burberry's primary international website highlights its mainline collections and other globally available lines but doesn't prominently feature Blue Label. This exclusivity contributes to the line's aura of desirability and scarcity. Information regarding specific 2019 collections is therefore primarily found through archived images on Japanese fashion blogs, online forums dedicated to Japanese fashion, and potentially through secondhand marketplaces where previous season's items are resold.
The lack of an official English-language website also presents a challenge for international consumers interested in learning more about the line. This highlights the localized nature of the brand, intentionally limiting its reach to the Japanese market.
Burberry Blue Label Size Chart: Understanding Japanese Sizing
One significant hurdle for international consumers interested in Burberry Blue Label is the sizing. Japanese sizing often differs from international standards, particularly in women's wear. A detailed Burberry Blue Label size chart specifically for the 2019 collections is difficult to locate online. However, general knowledge of Japanese sizing conventions suggests that sizes tend to run smaller than equivalent sizes in European or American markets. This necessitates careful research and potentially comparing measurements to similar items from other Japanese brands to get a better understanding of the sizing. Understanding this difference is crucial for anyone attempting to purchase items from previous seasons through resale platforms.
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